Eloqua Makes Oracle’s “Elite 8″

Eloqua has been named one of Oracle’s “Elite 8, ” a designation given by Oracle to partners that have successfully demonstrated solutions and customer successes through integration with Oracle® CRM On Demand. ” Elite 8 partners are chosen to collaborate with Oracle’s CRM On Demand product strategy, product management, engineering, quality assurance (QA) and Global Alliance organizations, helping to expand the development of their solutions, facilitate sales engagements and serve the broad needs of Oracle’s largest enterprise customers.

See the full press release: http://www.eloqua.com/news/press/Eloqua_Named_to_Oracle_CRM_On_Demand_Elite_8.html

New Cross-Channel Marketing Optimization Product From Neolane

Neolane introduced a cross-channel marketing optimization product that can manage, automate, and optimize consistent and coordinated messages across all channels via the new Neolane v5 platform. It will help marketers supply relevant content and increase both revenue and customer loyalty through its ability to run ad campaigns across various channels, including email, direct mail, and mobile devices. Customer interactions are recorded in a single view, so the latest interaction in any channel can accommodated quickly in any following communications. Jeremy Bedford, Neolane’s UK director of operations, says that Neolane has the only platform “that can transcend organizational silos and simplify the execution and measurement of coordinated, consistent and highly personalized cross-channel campaigns that meet customer expectations.”