Eloqua Makes Oracle’s “Elite 8″

Eloqua has been named one of Oracle’s “Elite 8, ” a designation given by Oracle to partners that have successfully demonstrated solutions and customer successes through integration with Oracle® CRM On Demand. ” Elite 8 partners are chosen to collaborate with Oracle’s CRM On Demand product strategy, product management, engineering, quality assurance (QA) and Global Alliance organizations, helping to expand the development of their solutions, facilitate sales engagements and serve the broad needs of Oracle’s largest enterprise customers.

See the full press release: http://www.eloqua.com/news/press/Eloqua_Named_to_Oracle_CRM_On_Demand_Elite_8.html

New Cross-Channel Marketing Optimization Product From Neolane

Neolane introduced a cross-channel marketing optimization product that can manage, automate, and optimize consistent and coordinated messages across all channels via the new Neolane v5 platform. It will help marketers supply relevant content and increase both revenue and customer loyalty through its ability to run ad campaigns across various channels, including email, direct mail, and mobile devices. Customer interactions are recorded in a single view, so the latest interaction in any channel can accommodated quickly in any following communications. Jeremy Bedford, Neolane’s UK director of operations, says that Neolane has the only platform “that can transcend organizational silos and simplify the execution and measurement of coordinated, consistent and highly personalized cross-channel campaigns that meet customer expectations.”

Market2Lead Protects Against Export Violation Penalties

Market2Lead announced a new Global Trade Compliance module to help its customers avoid paying the potentially large penalties associated with U.S. export violations. Using the new module, customers can automatically deny downloads to parties on the restricted or denied entities lists maintained by the Bureau of Industry and Security (BIS) at the U.S. Commerce Department. Penalties as high as $250,000 per violation are imposed for allowing a restricted party, usually a terrorist organization or embargoed nation, to receive software.

See the full press release here…

Secure Order Processing And Mini Site Features Available in LeadPro

LeadPro has added Secure Order Processing and Mini Site capabilities to its flagship marketing automation system. The secure ordering function supports multiple payment processing gateways, including Authorize Net, Verisign PayFlowPro, and PayPal via highly secured SSL (Secured Socket Layer) technology. The mini-site can include squeeze pages as well as pages for sales letters, secure order processing, and product information. Small businesses and online marketers can avoid using different systems for e-marketing, lead management, and order processing via LeadPro’s integrated and unified central database management and reporting service.

LoopFuse Announces New Pricing Model

LoopFuse, Inc. has introduced the “Rollover Credits” pricing model for LoopFuse OneView 3.0. LoopFuse OneView is used by businesses to quickly and automatically analyze large volumes of marketing information gathered from websites and e-mail campaigns. The new pricing model is similar in concept to that utilized in the mobile-phone carrier industry. It is applied to web page viewing and sending e-mail. Credits that are not used in a current month are automatically added to the next month’s subscription, so customers have the chance to accrue credits and maximize their marketing efficiency, while enjoying more flexibility and reduced costs. See the full press release here…