SaaS Hits the Wall In Two Years

Claiming that we are witnessing the third rise-and-(soon-to-be)-fall of software as service, Lawson CEO Harry Debes predicts the demise of SaaS in a recent interview with ZDNet Asia.

So what will this mean for Marketing Automation? Even with SaaS darling Saleforce.com at a market cap that is 20% higher than GM, Harry claims Lawson backed off of that strategy because the profit is too back end loaded, if profitable at all. Here’s more of the highlights on the collapse of SaaS prediction posted by our friends at the WebGuild.

Aberdeen Group: Best in Class Adoption Hits 58%

According to research recently published by the Aberdeen Group, fifty-eight percent (58%) of Best-in-Class companies are now using marketing automation technologies. Reasons cited include improving marketing results and demonstrating return on marketing as the key drivers for marketing automation adoption. 215 organizations were surveyed.

Learn more about this report.