New Cross-Channel Marketing Optimization Product From Neolane

Neolane introduced a cross-channel marketing optimization product that can manage, automate, and optimize consistent and coordinated messages across all channels via the new Neolane v5 platform. It will help marketers supply relevant content and increase both revenue and customer loyalty through its ability to run ad campaigns across various channels, including email, direct mail, and mobile devices. Customer interactions are recorded in a single view, so the latest interaction in any channel can accommodated quickly in any following communications. Jeremy Bedford, Neolane’s UK director of operations, says that Neolane has the only platform “that can transcend organizational silos and simplify the execution and measurement of coordinated, consistent and highly personalized cross-channel campaigns that meet customer expectations.”

Private Investors Grab Marqui

The investor group, which includes SIL Enterprises, Krystal Financial Corporation, Abraxus Holdings, and Ogilvie Communications, also owns WaterTrax, a Vancouver company that develops and markets software to help manage and monitor water quality in communities across North America. Neale, who is CEO of WaterTrax and will be CEO of Marqui, said the acquisition is in line with the group’s goal of moving toward the creation of a multi-brand software-as-a-service (SaaS) company. Read more…

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