http://www.marketingautomationwatch.com Everything you need to know about Marketing Automation systems. Fri, 09 Jan 2009 00:12:57 +0000 http://backend.userland.com/rss092 en Infusionsoft has announced a new product line, with each product made for a certain type of target customer. Prior to this, Infusionsoft had one program for all small business to use, but this new product line allows for a more diverse group of small business to find a program that ... http://www.marketingautomationwatch.com/infusionsoft-releases-a-variation-of-product-editions-targeted-for-a-wider-range-of-clients/ This integration for Marketbright will allow sales teams who use this to gain efficiency in converting prospects to clients by using SalesView, InsideView's sales 2.0 application, to allow teams to access information like news alerts and relationship analysis in real time. One of the reasons for this increase in efficiency ... http://www.marketingautomationwatch.com/insideviews-sales-20-application-to-be-incorporated-into-marketbright-for-increased-customer-benefits/ Despite having a slightly higher revenue than projected on October 7, Unica's total revenue was down 2% compared with the fourth quarter of fiscal 2007. The company still believes that they are in good shape for the long term, even given the current status of the economy. The company has ... http://www.marketingautomationwatch.com/unica-releases-financial-results-of-past-fiscal-year-2008/ This new plug-in released by Pardot will allow Prospect Insight users to send email to prospects with their Apple Mail program. The plug-in will allow for flexibility, making sales associates able to easily integrate Prospect Insight into their every day sales process. The idea came from customer feedback according to ... http://www.marketingautomationwatch.com/pardot-releases-first-ever-apple-mail-plug-in/ An online webcast summit will allow for live support for marketers to help incorporate the latest programs featuring marketing automation. For companies currently using a marketing automation program, this will help them to be more efficient and effective when using these program. While companies who have yet to incorporate these ... http://www.marketingautomationwatch.com/brighttalk-hosts-interacting-with-marketing-experts-live-via-brightalkcom/ Pardot has announced 100 new clients to go along with their record high earnings this past year. Some of this has to do with its latest program Prospect Insight. It provides marketers with easy to use tools to develop their online marketing campaigns. The program also allows users to create ... http://www.marketingautomationwatch.com/pardot-marketing-automation-has-welcomed-100-new-clients-in-the-past-year/ Eloqua has been named one of Oracle’s “Elite 8, ” a designation given by Oracle to partners that have successfully demonstrated solutions and customer successes through integration with Oracle® CRM On Demand. " Elite 8 partners are chosen to collaborate with Oracle's CRM On Demand product strategy, product management, engineering, ... http://www.marketingautomationwatch.com/eloqua-named-oracle-elite-8/ Neolane introduced a cross-channel marketing optimization product that can manage, automate, and optimize consistent and coordinated messages across all channels via the new Neolane v5 platform. It will help marketers supply relevant content and increase both revenue and customer loyalty through its ability to run ad campaigns across various channels, ... http://www.marketingautomationwatch.com/new-cross-channel-marketing-optimization-from-neoland/ Market2Lead announced a new Global Trade Compliance module to help its customers avoid paying the potentially large penalties associated with U.S. export violations. Using the new module, customers can automatically deny downloads to parties on the restricted or denied entities lists maintained by the Bureau of Industry and Security (BIS) ... http://www.marketingautomationwatch.com/protect-against-export-penalties-with-new-market2lead-module/ LeadPro has added Secure Order Processing and Mini Site capabilities to its flagship marketing automation system. The secure ordering function supports multiple payment processing gateways, including Authorize Net, Verisign PayFlowPro, and PayPal via highly secured SSL (Secured Socket Layer) technology. The mini-site can include squeeze pages as well as pages ... http://www.marketingautomationwatch.com/leadpro-now-includes-secured-order-processing-and-mini-site-features/