Apples 2 Apples

With well over 100 marketing automation products in the market and more coming every day, choosing the right one can be a formidable task. Our objectives for these reviews is to attempt to provide information that has  been normalized across platforms so that valid comparisons can be made. 

These are not lab benchmarks. However, we will attempt to run each product through it’s paces in ways that users will typically use the product. In some cases, we will be using information provided by the vendors and in others, we will share the experiences of actual users.