SaaS Hits the Wall In Two Years

Claiming that we are witnessing the third rise-and-(soon-to-be)-fall of software as service, Lawson CEO Harry Debes predicts the demise of SaaS in a recent interview with ZDNet Asia.

So what will this mean for Marketing Automation? Even with SaaS darling Saleforce.com at a market cap that is 20% higher than GM, Harry claims Lawson backed off of that strategy because the profit is too back end loaded, if profitable at all. Here’s more of the highlights on the collapse of SaaS prediction posted by our friends at the WebGuild.